Lifetime to provide customer service training for all Fitness First Employees

Fitness First has appointed Lifetime as one of its preferred training partners and has tasked the company with rolling out a bespoke, national Customer Service Training Programme. Under the terms of the agreement, every Fitness First employee is set to receive customer service training at levels 2 and 3 by 2012.

“This bespoke training supports our mission to make the world a fitter place and it also provides our staff with recognised qualifications helping them achieve their career goals and maximise their potential,” says Neil Tune, UK HR Director at Fitness First.

“As well as reinforcing company goals, objectives and initiatives, it’s helped us develop the knowledge and understanding our staff have around improving our 'member experience'. Furthermore, it underpins the significant investment and focus we’ve placed on ensuring we’re inspiring our members to achieve their health and fitness goals.”

The training is being rolled out across the UK following a successful trial at 13 Fitness First clubs in the South East. 50 staff have already achieved their NVQ level 2 and over 150 are currently progressing towards this. The programme comprises largely on-the-job training and will take an average of six months for each employee to complete.

“Lifetime’s trainers pride themselves not only on the quality of their training, but also their ability to immerse themselves in the client’s culture and values so they are truly able to meet their specific business needs,” says Julie Proctor, Key Accounts Manager at Lifetime. “With our wealth of experience in creating and delivering dynamic, accredited training, Fitness First’s staff will gain the skills and knowledge needed to deliver outstanding customer service to its members.”