This mandatory module in all personal training courses is delivered by distance learning in approximately 40 hours. You will find a business skills manual in your pack and additional support information can be found in our secure student area. To complete the module you must attend an invigilated case study exam at one of our training venues. The module will take you through the essential elements of setting up your business and making it a success.

Starting your Business

The ultimate success of your personal training business depends on some of the first decisions you make. The module will show you how to research your ideas, survey prospective customers, set up your business to exploit potential markets and plan for profitability.

Marketing & Promotion

You may study until you have qualifications “coming out of your ears”, and offer the best training in town, but if nobody knows you are there, your business will still go bust! Learning how to talk to your potential customers is the lifeblood of any successful business.

Customer Relations

Personal training companies normally divide into two categories: those that are truly personalised, and those that look like all the others! Which one do you think will get all the business, all the recommendations, and the working diary full? If you fail to give the service people actually want, how they want it, then you business undoubtedly fail.

Business & Financial Planning

Organise your finances to suit your business, establish good habits to make tax simple and secure the financial future of your very own personal training business.