Lifetime Health and Fitness

Starting your business

The ultimate success of your personal training business will probably depend on the first decisions you make, so make them wisely! How do you do that?... Information! It is critical to learn how to research your business idea to see if it is worth pursuing at all. Just because you like the idea, it does not always follow that anybody else will, so you must find out for sure before you set off.

This course will show you how to

• research your ideas
• survey prospective customers
• set up your business to exploit potential markets
• plan for profitability

Marketing & Promotion

You may study until you have qualifications “coming out of your ears”, and offer the best training in town, but if nobody knows you are there, your business will still go bust! Learning how to talk to your potential customers is the lifeblood of any successful business.

This course will show you how to

• develop strategies to communicate your message
• talk to the customers in the language and location they know
• strengthen your market hold by becoming “media savvy”

Customer Relations

Personal training companies normally divide into two categories: those that are truly personalised, and those that look like all the others! Which one do you think will get all the business, all the recommendations, and the working diary full? If you fail to give the service people actually want, how they want it, then you business will fail in return.

This course will show you how to

• understand your business from the customers point of view
• stay beyond the “trends” followed by the herd “Baaahh!”
• keep customers constantly thrilled with their progress

Business & Financial Planning

The fitness industry is often seen as no place to be if you want to earn decent money... well, mainly because the services offered are not decent enough for the customers to keep paying, and the business is not fit enough to run properly or profitably!

This course will show you how to

• organise your finances to suit your business
• establish good habits to make tax simple
• secure the financial future of your very own personal training business

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